WE INVITE YOU TO LEARN MORE ABOUT SEARA, OUR ORIGINS, OUR
FARMS, OUR PROCESSES AND OUR QUALITY. BUT BEFORE WE TAKE YOU ON THIS JOURNEY,
ALLOW US TO TELL A LITTLE BIT ABOUT SEARA.
Seara is part of the JBS group, the largest chicken producer in the world,
as well as the largest beef
producer in the world, with more than 235,000 employees
globally.
One of the secrets of Seara is its excellence
in quality. Seara's production is highly sustainable and contributes towards
environmental protection. With production based on corn and grains, Seara chicken is
internationality certified and strictly controlled by the country's authorities
and by the authorities of the countries that it exports to. The Seara Q of quality,
the health aspects and efficiency, guarantee the presence of Seara products on the
table of consumers in all five continents.
Seara partners with more
than 9,000 chicken farms throughout Brazil that are integrated with Seara, resulting
in more than 5 million chickens produced daily. The integrated system guarantees
constant attention and support to the farms, allowing the farmers to raise
the birds according to the best production practices available and following the
animal welfare guidelines, biosecurity and animal health procedures. Such rules and
standards are constantly monitored, guaranteeing the traceability of the product
from the farm to your table.
Contrary to what many people believe, the
process isn't limited to just chicken farms. It starts much earlier with the
chickens' grandparents. They are acquired in Brazil, United States and England, from
where they embark when they are just a day old. When they arrive, they are taken to
the grandmothers' farm.
These grandmother chickens give rise to the second
generation, the birds called matrices. They are the "parents" of the chicken.
They are raised in the farms to give birth to the third generation of chickens,
which is what comes to our table.
In all the farms involved in the process,
the environment is managed to look for the ideal conditions of illumination,
ventilation, temperature and hygiene; and the supplied water is treated and
monitored.
And now we take you step by step through the journey.
Superior young chickens, called Seara grandmothers, are
acquired from Brazil, USA and England almost as soon as they are born. These
chickens are then shipped to the company’s farm where they are raised for 25
weeks, a phase in which they get
ready for reproduction.
The role of the grandmothers
The
grandmother chickens are selected to produce large quantities of eggs that
must hatch and produce robust chicks with a huge growth potential.
HEATING & STORING
EGGS
The grandmother eggs are transported to the hatcheries
where they are kept under a controlled environment that facilitates
hatching.
After 21 days the eggs hatch and a new
generation of reproducers rises, called the broiler breeders.
The
newborn females continue their journey to the breeding farms while the males
are housed for 39 days and then slaughtered.
Approximate production cycles
Grandmothers: 420 days
Hatching: 21 days
Broiler Breeders: 462
days
Chicken: 39 days
From the first day the grandmother is housed
till the slaughtering of
the first batch of chickens (broilers): 564 days.
Rearing the future
breeders
Just like the grandmothers, the day-old breeders
remain at the farms, where they are fed and looked after till they reach
their fertile age, which is around 25 weeks of their
life.
Note: The poultry reach puberty by approximately 16 weeks and
become adults around the 23rd week.
Feed Mill Nutrition and Feeding
All
the feeding supplied to the grandmothers, breeders and chicken
(broiler/grillers) is produced at our own feed mill. The feedings are
formulated with carbohydrates,
proteins, minerals and vitamins to meet all the requirements of natural
animal growth, maintenance and health.
Composition
The feeding given to the
poultry varies according to the nutritional requirement at each stage of
their life.
Mating and
Incubation
During fertile age, females and males are received
at the Poultry Laying Farm, where they mate.
Similar to what happens
to the grandmothers, broiler breeders’ eggs go to the
hatcheries for 21 days. When the chicks are born, they are sent to the next
farm.
Growth
When they are
a day old, the chicks are received by the integrated farms – partners of
Seara. There they are raised for up to 39 days on average.
Handling Practices
All the chickens
are raised in a controlled environment on farms that have the best lighting
conditions, ventilation, temperature and hygiene. The water the chickens
consume is also
treated and controlled.
The animal slaughter is done at Seara’s own facilities with
a permanent team of Islamic bleeders. The halal slaughtering complies with
Islamic Rites, under the control and supervision of dedicated Islamic
institutions accredited by GCC accreditation
Centre & Government authorities.
In addition to this, each
production shipment is accompanied with a Halal Certificate that is checked
and approved by local authorities. Seara is regularly visited by religious
missions from GCC and
other Islamic countries including Saudi Arabia, United Arab Emirates,
Kuwait, Egypt and others.
The last stage of the production cycle is
the industrialization when the chicken is cut, packaged and becomes ready
for consumption.
• It stays fresh and tastes as good as fresh chicken.
•
Seara's freezing method preserves the nutrients, keeping the chickens'
natural goodness intact.
• Seara's high quality standards and
international certified production methods, guarantees quality at each step
- from the farms to your
table.
• Consumption of frozen products reduces food
wastage.
• Knowing there's frozen chicken in the fridge also gives
you the option of planning your dishes
in advance.
• You can use it throughout the week as per your
requirement.
• It saves the time usually spent on going out to buy
chicken, washing it and cutting it, making it perfect for our busy
lives.
Seara is part
of JBS group, the largest chicken producer in the world, with over 60 years
of experience, providing quality and safe food for families around the
world.
